Brahma is the Hindu God of Creation, but considering the nature of this website I would be running at some what of a tangent if i started writing about that. So I will give you a brief review of something a bit more relevant – Brahma is a lager from Brazil.
Many of you would be forgiven for not ever seeing Brahma never mind tasting it, but surprisingly its not a new product infact it celebrates 120 year in 2008 – admittedly it hasn’t strayed far from its homeland until fairly recently. Brahma however is the main lager in Brazil and can be found all of the country.
So getting to the important part… What does it taste like? Well if you could imagine a blend between Michelob and the ill fated Fosters Twist then you wouldn’t be far off. Brahma has a full flavour just like Michelob as well as a citrusey flavour that doesn’t dominate. The citrus flavours aren’t anywhere near Corona levels but its there just enough to remind you of its latin heritage and also there burning the back of your throat when you’ve drunk 14 of them.
Will it be a big hit in the UK? In my opinion no, yes it is a great tasting lager, it has a unique bottle which fits perfectly in your hand so that you can perform keepy uppies on the Copa Cobana and it is strong enough to allow you to forget all the times Brazil have beaten us in the football but….. its just not different enough to establish itself in the UK market and with the lack of any driving promotion behind it, it just wont fly off you shelves.
Jimmy Stars -
